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El Montero restaurant branding and interior by Anagrama

Anagrama created branding and interior design for El Montero restaurant in Saltillo Coahuila, Mexico

"The best design is the one you don't notice" - can't recall who said it but I am getting constantly reminded of these so true words every time when getting in touch with work of talent. In design of public spaces of business (restaurants) I am not really sure where exterior architecture and landscape design ends and interior design or graphic identity begins. After seeing so many examples where one doesn't work with another it is so refreshing to see congruent result of all these "stepchildren" of Design working in unison. Case in point - El Montero restaurant by designers from Anagrama calling themselves (so appropriately) "Brand Intelligence Group".

The project was developed inside an edification from the colonial period considered national patrimony. The development was executed with respect and care toward its elements. ~Anagrama~

El Montero restaurant interiors and branding by Anagrama

On the menu traditional regional dishes with contemporary twist.

El Montero restaurant interiors and branding by Anagrama

Our job as brand developers was to create a personality where we could glorify traditional kitchen values making the most of regional raw materials. ~Anagrama~

El Montero restaurant interiors and branding by Anagrama

El Montero restaurant interiors and branding by Anagrama

El Montero restaurant interiors and branding by Anagrama

El Montero restaurant interiors and branding by Anagrama

Just a touch of "bling"...

El Montero restaurant interiors and branding by Anagrama

Restaurants outdoor patio can be divided in to endless configurations by movable boxes of tall cactus plants.

El Montero restaurant interiors and branding by Anagrama

El Montero restaurant interiors and branding by Anagrama

El Montero restaurant interiors and branding by Anagrama

El Montero restaurant interiors and branding by Anagrama

For the interiors, we developed a project where antique elements could be combined with modern objects allowing the space to communicate its gastronomical concept. ~Anagrama~

El Montero restaurant interiors and branding by Anagrama

El Montero restaurant interiors and branding by Anagrama

Quality rustic materials complemented by sleek modern elements and shapes.

El Montero restaurant interiors and branding by Anagrama

El Montero restaurant interiors and branding by Anagrama

El Montero restaurant interiors and branding by Anagrama

El Montero restaurant interiors and branding by Anagrama

El Montero restaurant interiors and branding by Anagrama

Photos courtesy of: Anagrama
 
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