Elegant Masculinity | NO. mens skin care branding by Shou-Wei Tsai
NO. That's it. There is no more to the name. Simply NO. Behind simple name is men's skin care and grooming product company and behind the design and branding - Shou-Wei Tsai, London (by way of Taiwan) based designer.
NO. approach to men's skin care line development was to use natural chemical-free ingredients, and Shou-Wei Tsai appropriately picked color palette and textures to communicate the holistic aspect of it. Clever use of typeface for each product category helps to separate products by use. Selection of metal containers adds masculinity to this clean and elegant design. What man wouldn't want to use metal-cased deodorant. Has "tough" written all over it, a macho who appreciates finer things in life.
Photos courtesy of Shou-Wei Tsai